Email campaigns help you stay connected and communicate to customers and prospects. 15.) Take Advantage of Offline Opportunities: If you’re at a trade show, seminar, continuing education, or even in your office, you can leverage personal interactions with customers and prospects to sign up for your emails. Target your Emails: You want to split your email list into targeted segments. How to Write a Marketing Email The only thing you have to think about when writing a professional email is that the email should target the consumers and that when they received it, they would click and read it with no hesitation. Use a broadcast to let recipients know about upcoming events, changes in the insurance industry, or other news and information. Invest in SEO. Many times it … With many email service providers, you can download a mobile email sign-up application on your phone to manually enter new contacts, or you can even just use pen and paper and add it online at a later point. So your prospects see ONE cohesive marketing message whether they receive your insurance broker advertising in the mail (or on a sign) OR they see your insurance ads on Facebook. Manage or edit your email marketing campaigns and set touch-points directly from EZLynx. Convincing people to buy insurance, and invest in something they don’t want to think might happen in the future is tricky.Â, But sometimes, I wonder, convincing people about the benefits of email marketing is trickier ;p.Â, But if you are here, then I am grateful that you are convinced.Â, Because you are going to be way ahead of your competition in getting more sales and reducing your overhead costs and time?Â. Not every email needs to be a sales pitch! insurance email marketing examples. Better focus your marketing efforts and enhance your B2B strategies with the help of our ready-to-download insurance agent email list! Brian Gleize Scott Insurance Agency Since they are reading this email and considering renewing, what else can you upsell them? Email Append; Email Reactivation; About Us. Insurance Email Marketing Basics For Your Businesses. 0 Comment. You should use click-through rates to: 20.) Here are four key areas to think about before you launch a B2B e-mail campaign. You can let them know that you care about their business and want to help. Welcome and Onboarding Emails A welcome email is your first touchpoint with a new subscriber. However, we have saved a suggestion for you to try out at the end of this article.Â. To get the most out of these 23 tips and tricks, you’re going to need to choose a reputable email service provider (ESP). Our mail services are run by a successful Insurance Agent, who knows all of the underwriting variables that brings you the highest ROI. Email Marketing Ideas. 11.) We’ve sent hundreds of millions of emails on behalf of our clients. Once you find or create your incentive, offer it for free in exchange for signing up for your newsletter. A good ESP should have excellent deliverability(Messages go to inbox, not the spam folder), easy to use editor, campaign analytics tracking ability, and reliable customer support. Over time, this will give you an idea of what works and doesn’t work. But between admin work, closing sales, and maybe actually spending time with your family once in a while (imagine that!) Lower cost per zip code & higher ROI's means you'll be our customer for life! Generate a 1,722% return on investment with referral marketing. The email marketing team at Stratosphere has the experience and knowledge to create the right insurance email marketing solutions to help your agency thrive. Insurance Email Marketing and E-newsletters In business-to-business environments, insurance email marketing is an effective tool for: • Recruiting new agents and promoting training and events for agents • Insurance lead generation and insurance lead nurturing – communicating to prospective accounts and promoting your downloadable content How many times do you get to work and there is a pile of tasks waiting for you? Name * First. I bet you do, considering what used to be a face-to-face industry has moved online, and what worked 10 years ago to get you new policyholders won’t work anymore. Image Via Ads of the World. After conducting a search on your favorite search engine, the results appear before you, ordered and organized in a vertical … You want to analyze your audience and avoid sending emails at poor times, and on low activity days. Last. However, we wanted to save the best for last by providing our recommendation for the best ESP at the end of this article. Thank you! Door-to-door Relationship Building– It’s not easy, but it might be one of the cheapest and most effective insurance marketing strategies. Need insurance marketing ideas? Chances are, this isn’t the first article you’ve read on insurance marketing—but I’ve designed it … This initial email is when and where you should deliver the incentive from tip #6. However, before you read the guide below, it’s important to know the statistics behind why your insurance company needs to start and master it’s email marketing efforts. 3. These templates can be easy or difficult to edit, depending on the ESP service you are using. 16.) 13.) You can do it. 2.) ... What … By sample | November 15, 2010. An insurance marketing letter is any letter written by an executive or representative of an insurance company to a prospective or existing client to make them aware of the importance of securing a good insurance for themselves and their dear ones. For instance, if you want to court agents or brokers to sell for you, you might write a helpful email about commissions. Best of all, we build your prospect email list, or supplement your current list. Select Your Target Audience. Vehicle Protection & … That is one of the many reasons why I chose AWeber as my preferred email service provider. Thanks to the strong return on investment, email marketing for insurance companies is a tool that many business owners use to grow their businesses. By sample | November 15, 2010. I hope this article has helped you on the journey of growing your business! Insurance email marketing has been shown to provide the greatest return on investment of all types of marketing. Please do not subscribe to AWebber if you do not feel that they are the best service provider to help you achieve your goals. Types of Emails to Send. Design Optimal Emails: A good email service provider has pre-designed templates that have a high engagement score. Thankfully, Pathway helps brokers send millions of emails each year. Email marketing helps to remove common communication barriers and can open the door to... Personalization. Life Insurance Direct Mail Marketing Case Study . Broadcast messages are an easy way to stay in touch by easily sending email updates to all of your contacts with an important message (like a new line of insurance you are offering) that are sent once to all subscribers, specific individuals, or to a particular email group list – you get to choose! For instance, if you have a list of insurance agents and brokers, and also another list of direct individual or corporate leads, your approach to each will need to be different. Email marketing has been around for a long time, but it still remains a viable option for insurance agents who want to boost their sales. Agency Mascot – You can buy a decent mascot costume on eBay or Amazon for a few hundred dollars. This content can be: People might not buy insurance from you right away. Email marketing offers insurance agencies the ability to send out very specific, highly targeted messages to any number of people. 1. Get on the list! For if you are sending newsletters to somebody’s work email, I would recommend sending during lunch. GetResponse is a very familiar tool within our company, as we use it for many of our projects. You just need your email ID to sign up. Whatever line of insurance you sell – they’re out there. Plus, there are 1.5 billion active Gmail users – all of them could be potential customers. Like it or not, that’s the reality. Email Marketing For Health Insurance & Medical Insurance Companies Email Marketing Service For Health Insurance Companies To Send Fundraising Messages In Bulk To Customers. The email list is important so you will have addresses of people whom you will send the emails to. Find an action-oriented phrase that is unique and creative. 3.) Great Email Signature – If you don’t already have an automated email signature, make one right now. The emails I send using the platform generate interest and actually start conversations. So you should really take advantage of the Free 14-day Trial and after that, you can choose an affordable monthly or annual plan.Â. 20. Insurance marketing email. There are constant changes in legislation, … The “From” line also plays a vital role in improving your open rates. Tailor your email to touch the key value points of your phone message and what you have to offer, then give multiple options for them getting back to you. This page will benefit you no matter which ESP service you choose. Email marketing may not have the real-time immediacy and appeal of social media marketing, but smart marketers are finding new uses for email campaigns and integrating them into their overall marketing strategies.If you’re methodical about building and maintaining high-quality, targeted email lists, and you write compelling, value-added content, take the time to measure results. Country Financial has been selling life insurance since 1925. Compliance; Login; Samples; Contact Us; 618-501-0035; Insurance Email Templates. The commission comes at no additional cost to you. Include a Unique Call to Action: Don’t use the generic “Sign up” button. The following is the Email Format that should be followed while writing an Insurance Marketing Letter. The level of technical knowledge necessary to create and manage a WordPress site is about the equivalent of the knowledge it takes you to build and maintain your current Facebook page. With the number of policyholders you have, it’s tough … We know sharing top email subject lines for insurance agents isn’t a complete email marketing plan. Defining itself as an ‘all-in-one internet marketing platform,’ GetResponse certainly flaunts a remarkable function listing, including automation, CRM, touchdown web pages, as well as also an alternative to run your webinars. Growth. Email Marketing. Something went wrong while submitting the form. Analyze Your Unsubscribers: If someone has unsubscribed from your newsletter, this is a great opportunity to reach out and discover the reason they left and what you could do to improve in the future. As an affiliate, that means that if you decide to sign up for their service, I will make a commission. And if you’re currently not using insurance email marketing campaigns at all to grow your business, now is a great time to start! An example might be “I plan to grow an email list from zero to 1,000 email subscribers over the next 12 months by leveraging online and offline opportunities to attract sign-ups.” By setting the amount of email subscribers, timeframe, and a general idea of how you plan on meeting that number, you’ll have a clear target. This is where you are acquiring new leads via inbound marketing methods. (By … Free downloads! 2) Candle Box, Earth Hour. Dear Sirs, Amidst all the calamities happening around us, our company, Sunshine Insurance Inc., feels obliged to ensure your safety. By sending consistent and relevant emails each month, you can connect with your current and potential customers. If the subscriber respects you and finds your content beneficial to them, then they will think if you if and when they decide to purchase an insurance policy. You made it through all 132 insurance marketing ideas!! Not only is it easily customizable, but it also has awesome features like broadcast messages, easy to read reports, and straightforward subscriber management. It's essential to have a thorough plan in place and all ideas should be streamlined into a cohesive marketing effort. You can start the journey of growing your business by implementing the plan laid out in this article with AWebber by signing up for a free trial below. Choose from our library of carefully crafted campaigns, which are all ready to go with images and copy. 1.) Favorite quote: “Conversation is the bedrock of relationships. I never could have achieved that on my own or through mass-blast email providers!" This information is important to reflect on the strength of various subject lines and the best time to send your email broadcast. With the help from the email marketing experts at Stratosphere, you can implement a solid email marketing strategy that will have your clients excited to see your agency’s name in their inboxes. However, this isn’t the same for everybody because not every audience has the same schedule. Create a Follow-up Series: A follow-up series is a sequence of auto-responders, used to automatically send a set of staggered emails to get new users introduced to your newsletter, separate from your usual broadcast. A good ESP should have quality customer service support, and excellent deliverability (Messages go to inbox, not the spam folder). If you can't do it well use an email marketing service for insurance agents to produce professional looking newsletters and keep track of your results. Your ESP will provide data such as how many click throughs an email received, how many times the recipients forward your newsletter, and so forth. Not only is email one of the most popular apps used by the modern consumer, it’s also one of the most profitable marketing channels. – Merkle, 66% of consumers have made a purchase online as a result of an email marketing message. How insurance companies benefit from email marketing Better-quality communication. Insurance Postcard & Direct Mail Marketing Templates We have worked with hundreds of insurance agents and insurance brokers, and we have tracked the data from all of those campaigns. Insurance Marketing Letter Email Format. In this article we'll share the reasons why you should be using email templates, and give you a free one to get started. The two most common are: Feedback emails help you do three very important things: With an effective product launch email, you can connect to your users and show them that you've built something they really need & can help solve their problems.Â, Check out this example from Policy Bazaar on the launch of their PB Platinum Health Pass. 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